Magento, an Adobe company, launched Imagine eight years ago with a plan to connect the global e-commerce community. And connect the community it did. This week, 3,000-plus e-commerce pros from all over the world are gathered in Las Vegas for Imagine 2019 to learn about the latest ideas, technologies, and strategies poised to transform the future of the industry. CMO.com is on-site, too, bringing you back the high-level e-commerce insights to help you take your storefront the next level. Read on for our coverage.
We’re In The Midst Of A Digital Commerce Revolution
Commerce is currently experiencing a major disruption, so expect bold changes ahead. That was the main takeaway of the day two Imagine keynote session.
10 Marketing Tips From Gary Vaynerchuk
This blunt-talking, F-bomb-throwing, early-mover marketing executive was one of the first to realize the power of digital marketing
5 Lessons For Small Businesses From The Grommet CEO Jules Pieri
Earlier this year, Jules Pieri, co-founder and CEO of The Grommet, wrote a book to help today’s entrepreneurs create and launch new products, package and market them to consumers, and build a thriving business. She shared five lessons from her book with the audience.
Adobe Exec: Commerce Has Reached A Tipping Point
It is a truly a momentous time to be in commerce, according to Gary Specter, VP, commerce sales and customer success, Experience Business, at Adobe, who kicked off the Monday evening keynote.
The Platform Economy: Why APIs And Integrations Are Crucial
As APIs become more and more ubiquitous, many executives are asking how they can best adopt a platform mindset to retain a competitive edge. For answers, we turned to the experts on the forefront of API-first digital transformation.
5 Tips For Engaging Shoppers With Experience-Driven Commerce
Consumers demand frictionless commerce experiences. These experiences must display perfectly across devices and remember each person who engaged so the conversation can continue seamlessly. To be successful, you have to meet customers at every touch point. Easier said than done.
The Next Phase Of Commerce: Retailers Move Toward Experience
It might sound counterintuitive, but for retailers the days of a sell, sell, sell commerce strategy are so, so, so history.
Digital Transformation 2.0: Customer Experience Management
Customer experience management is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions.
6 Mobile Trends That Could Change Commerce Forever
A mobile shopping revolution is on its way, experts told CMO.com. This means exciting changes.
New Life In Marketing: Embracing Hyper-Relevance In Retail
In the face of challenging times for retailers, there’s little denying the pressure that CMOs face to prove their value. Yet our view is that there has never been a better time to be a retail CMO.
15 Mind-Blowing Stats About Online Shopping
While still a small piece of the overall commerce pie, online shopping is gaining traction worldwide.
E-Commerce Fuels IKEA’s APAC Expansion
Expansive warehouse-like stores, quirky showroom designs, tiny wooden pencils, and DIY furniture assembly are all hallmarks of the IKEA experience, one that has come to define the brand since it began operations more than seven decades ago.