Creativity in advertising is always cause for celebration, but for the grandest look at how far the industry has come—and where it’s heading—Cannes Liones 2019 is the place to be. The 66th international festival, June 17 to 21 in the French Riviera city, explores many of the topics on CMO.com readers’ minds. That includes creativity’s irrefutable, strategic role in growing a business; trends and disruptions around the corner; enabling technologies, including AI, personalization, and voice; and how brands are applying all of the above to create exceptional experiences.
Read on for our own coverage of these and other topics, with more inspiring content to come throughout the week.
3 Trends That Are Changing Creativity As We Know It
A trio of trends about creativity emerged during a packed session at the opening day of the Cannes Lions International Festival of Creativity in France.
Despite 25 Years Of Ad Growth, Diversity Remains A Challenge
Has diversity in advertising changed in the eyes of the people who consume it? Adobe conducted a global survey of over 2,000 consumers to find out. Here are three key findings.
Design Thinking Meets CXM
Customer experience management requires brands to be agile in order to keep up with ever-more tech-savvy and demanding consumers. That’s where design thinking comes in.
15 Mind-Blowing Stats About TV Advertising
There’s nothing quite like the power of sight, sound, and motion in building an emotional connection with audiences. So it’s little wonder why television remains at the forefront of traditional advertising.
The Changing Role Of The CMO In An Age Of Customer Experience
Chief marketers have long kept customers in their direct line of sight—arguably more than any other position in the C-suite. As this customer-centric mindset spreads across their companies, the job of the CMO expands even further.
A Look Back At 25 Years Of Digital Advertising
This infographic highlights some of the more interesting, innovative, and important developments that have driven changes over the past 25 years—and continue to influence digital media as new technologies take hold.