Delivering seamless, personalized customer experiences is a top priority among businesses today, as well as a cross-industry driving force behind their digital transformation strategies. To be able to provide the best experience possible across every customer touch point, a tighter relationship between marketing and IT teams is in order.
CIOs have become instrumental in forging those ties, all the while leading their companies toward customer-centric business practices. This month’s collection examines the impact they’re making as “chief enablers” of the modern enterprise.
What An Effective Data Governance Program Looks Like
Data, data everywhere, and plenty for organizations to derive insights from—providing they have a strong framework in place to tame it. That’s where data governance comes in, and IT is a key stakeholder driving those efforts.
CIO Or CDO: Does Your Company Need Both?
A few years ago, Gartner predicted the upswing of the chief digital officer title in companies. There was even some talk about the CDO one day replacing the chief information officer.
15 Mind Blowing Stats For IT Leaders
The following stats show just how much CIOs and IT leaders are expanding their roles to influence digital transformation and enable the customer experience.
Digital Native Companies Can Benefit From A Digital Immigrant CIO
The exciting, albeit chaotic corporate culture that many digital-native companies are known for doesn’t just appeal to younger employees with little memory of life before the Internet. It’s also quite attractive to experienced executives—and that includes CIOs.
Can IT Tear Down The Wall Between B2B And B2C Marketing?
We’ve been told the lines are blurring between our personal and professional lives. Adobe, which owns CMO.com, is taking that a step further with a concept called “business-to-everyone” (B2E) marketing.
CIOs: The New ‘Chief Enablers’ Of Digital Transformation
Their behind-the-scenes days long gone, the role of today’s chief information officers has evolved to lead their organizations into a new era.
For IT Decision Makers, Data Security And AI Are Top Priorities
For years companies have been talking the talk about replacing their organizational silos with more cross-functional collaboration. According to new research, it appears some are now walking the walk.
The CIO’s Big Job In The Next Data-Driven Era
Adopting technology—and more importantly, staying ahead of technology—will be imperative to remaining relevant as the speed of innovation occurs faster than ever before.
The Platform Economy: Why APIs And Integrations Are Crucial
As APIs become more and more ubiquitous, many executives are asking how they can best adopt a platform mindset to retain a competitive edge. For answers, we turned to the experts on the forefront of API-first digital transformation.
You Get What You Pay For With Enterprise-Grade Analytics
Despite the massive scale of priorities for any brand today, one of the biggest questions seems quite simple: “Do I need to pay for analytics when there are players out there offering it to me for free?”
CDPs: The Cure-All To Customers’ Data Woes?
In the past few years, customer data platforms have emerged as a proposed solution to a long-existing challenge: how to wrangle customer data into a persistent, universal profile and make the data available for analysis and action.