This article is part of CMO.com’s Industry Spotlight 2019 collection. Click here for more.
As travel and hospitality (T&H) brands evolve in their digital transformations, organizational structures must make a corresponding pivot as roles and skillsets evolve. And it’s up to business leaders to navigate their teams through this new terrain.
Having the right org in place is essential for travel and hospitality companies in this digital era, according to Julie Hoffman, head of industry strategy for travel at Adobe, and Nathalie Tadena, an associate in Adobe’s Digital Strategy Group. It begins with a customer-first mindset, they said during a recent Adobe Experience Makers podcast, supported by three specific structural elements that can drive a company’s organizational transformation.
Hoffman and Tadena also explain how different T&H companies have been organizing their digital teams to drive sustainable success, as well as how to develop an organizational transformation roadmap that is aligned with a company’s unique goals and needs.
Tune in below for all of the research-backed details. The Experience Makers podcast is hosted by Mark Boothe, head of Adobe Experience Cloud social media.