Margaret Molloy is the global chief marketing officer and head of business development at Siegel+Gale, a global branding agency founded in 1969 that prides itself on the concept of simplicity.
In this episode of CMO Radio, host David T. Scott spoke to Molloy–who hails from a dairy farm in rural Ireland–about what it’s like overseeing marketing for a service-based business, where the team itself is the product. “That has a whole other science and art to it from selling a tangible product,” Molloy said.
The discussion also includes the role of content marketing. “The brands we create, the stories we help tell, and the brand experiences we define and bring to life for our clients are done very much from a place of trying to simplify,” Molloy said.
Also among the show’s highlights:
- Embracing the agency's unique value proposition in everything it does (6:40)
- Mapping marketing goals to each stage of the marketing funnel (10:28)
- Details about Siegel+Gale’s newest content series (15:36)
- Using video to communicate thought leadership (19:13)
Previous CMO Radio shows:
- At Texas Instruments, Marketing Adds Up To 360
- At BitTorrent, Reputation Management Matters
- Boston Bruins’ Compton Talks Top-Shelf Marketing Goals
- Mary Kay's Adkins-Green Talks Makeup And Marketing
Note: Siegel+Gale writes CMO.com’s B2B Beat blog.