Jerome Nadel brings a unique marketing perspective to his role as CMO at Sunnyvale, Calif.-based semiconductor technology company Rambus.
Nadel, who has a Ph.D. in applied experimental psychology, is of the mind that marketers need to be involved with products right at their inception.
"Regardless of the vertical that you're in, the notion of shifting business models and shifting requirements in terms of what you offer are an exciting foray for a CMO, and especially one that has an orientation on what makes products [and services] effective," he said.
Nadel also is a strong proponent of design thinking and user experience, so much so that he brought on a VP of user experience for his marketing team. "The Apple model has really affected consumers' perspective of what good products are," he said. "Industrial design is more important than ever, usability is more important than ever, and the brand associated with good user experience has become extremely meaningful."
Also among the highlights in this week's CMO Radio episode:
- User experience as a tenet of competitive differentiation (9:23)
- How CMOs can prove they're adding value (12:50)
- Benefits for the organization when a CMO is involved in product ideation (18:02)
Previous CMO Radio shows: