This week we’re bringing you a compilation of some of our best interviews from the first season of CMO Radio.
Check out our favorite highlights (SoundCloud link appears after the list)--or listen to the full interviews.
Ken Herron, CMO of Unified Inbox, has a steadily growing Twitter audience of more than 129K followers, and it didn’t happen by accident. What’s the secret? He credits nine patented strategies as the reasons for his social success. Hear a few of his most important secrets. (1:11) Click here to listen to the full interview.
Marketing guru Robbie Baxter discussed membership-based business models that focus on continuously providing customers with value. Instead of concentrating on making a sale, Baxter said she believes marketers should be focused on fulfilling a customer’s needs. (6:06) Click here to listen to the full interview.
Siegel+Gale faces a unique marketing challenge because of its service-based nature, where the team is the product. CMO Margaret Molloy detailed the role of content marketing and video in reaching the company’s audience in a genuine, authentic way. (10:32) Click here to listen to the full interview.
Jen Compton sat down with CMO Radio to explain the marriage between marketing and hockey. As VP of marketing for The Boston Bruins, it’s her job to drive content across many platforms, social and branded, into the waiting hands of the hockey team’s community. (14:19) Click here to listen to the full interview.
Mary Kay Cosmetics takes a relatively nontraditional approach to marketing. CMO Sheryl Adkins-Green explained to host David T. Scott how that model, coupled with social media and effective use of brand ambassadors, works best to serve its audience of more than 3 million independent saleswomen. (19:15) Click here to listen to the full interview.