Leaving a job is tough for anyone, including high-level executives, who are not immune to layoffs, firings, and contract nonrenewals. (“I don't know a CMO who hasn't been laid off sometime in their illustrious career,” said CMO Radio host David Scott.)
Indeed, parting ways with a company can be tough emotionally, but it also paves the way for your next professional venture. No one emphasizes this more than Heather Newman, CMO of Content Panda, a SaaS company that builds cloud-based solutions for enterprise businesses.
“No matter how it happens, whether it’s your choice or someone else’s, it’s a really personal thing,” Newman said. “I make vats of lemonade whenever that happens to me.“
Newman also offers plenty of solid advice and recommends turning the reality of leaving a company into a chance to network and find the next opportunity. Put yourself out there and get to know people, whether you’re at a party or a networking event. Update your resume, spruce up your LinkedIn profile, and carry a business card at all times (unless, of course, you’re going scuba diving).
“With anything, work or life, burying your head in the sand is not the way to go,” Newman said. “It’s really tough, but you grow from it. That kind of stuff just makes you stronger and not as naive.”
Additional highlights from this week’s episode of CMO Radio include:
- Keeping your head held high as you exit an organization (5:50)
- Beginning the networking process (11:05)
- What to include on LinkedIn and in your resume (17:15)
- Building out your network (21:05)