CMO Radio is a new interview series on CMO.com created and hosted by marketing veteran David T. Scott.
In this episode, David sat down with Jen Compton, vice president of marketing for hockey team Boston Bruins and the TD Garden arena, to talk about the business--and marketing--of hockey. The Boston Bruins has a rabid fan base hungry for content, so little wonder that marketing efforts are all about serving them. From leveraging social media to creating a television show, Compton knows how to keep the puck moving.
“Sports is cyclical and things change on a dime," she said. ”Our team needs to be prepared to pivot to any business need that we have.”
Sound familiar? Find out what’s next for Compton and the Bruins as they continue to drive content to their fans.
Previous CMO Radio shows: