What do you get when you interview CMO after CMO during the course of five-plus years? You gain a firsthand understanding of all the elements that make up a great marketing leader. Just as Dmitri Mendeleev created the periodic table of elements in 1869, Drew Neisser has created a periodic table for marketers.
“Today we all have to be marketers. We need to understand the principles of marketing, what elements are right for you today,” said Neisser, whose book, “The CMO’s Periodic Table: A Renegade’s Guide to Marketing,” came out in December. (Neisser also authored a trio of articles on CMO.com. Click here for the list.)
The secret to a CMO’s success boils down to a simple acronym: CATS. Tune in to this week’s marketing podcast to learn what that’s all about. Other highlights include:
- An overview of the interviews included in Neisser’s book (4:35)
- The difference between marketing–the reason we make irrational decisions every day–and selling (10:05)
- How American Express started Small Business Monday (13:37)
- What makes a great CMO (16:23)