As marketers are well-aware, it’s no longer a brand-centric world. The power balance has shifted, and consumers are now in charge, choosing what to listen to and when—and they might choose to listen to other consumers instead of you. “It’s no longer what you say—it’s what they say,” said Tom Butta, CMO of Sprinklr.
Sprinklr is an enterprise software company that helps large brands manage their social media. “What we’re trying to do is to enable brands to know more about the human beings who are their customers and translate that into engagement,” Butta said. The key is to tap into their emotions first. “People never forget how you make them feel,” Butta said.
That’s why useful, relevant content is more important than ever to educate and enable the success of Sprinklr’s partners and customers, Butta said. To that end, he compares his role to that of a guide along the path to creating value: “What a classic trusted guide has is experience that becomes relevant for you based upon who you are and what they know about you.”
Highlights from this week’s Marketing Superstars podcast include:
- The “humble” Sprinklr marketing team (3:50)
- How to create value (5:00)
- Cutting through the noise (8:15)
- Why you should top selling and start sharing (14:15)
- Packaging your existing knowledge (17:40)
- The importance of providing content that educates and enables (19:18)