Why can’t we all be Nike? What is the true value of customer data? And how can personal transformation impact marketing?
These are the sorts of questions that digital marketing futurist Anders Sorman-Nilsson has dedicated his career to answering. Working alongside brands including Apple, SAP, and Johnson & Johnson, he recognises that the digital and analogue worlds are increasingly aligning, making way for what he calls the “digilogue.”
In this episode of The CMO Show, Sorman-Nilsson joins host JV Douglas to discuss how mapping seamless customer journeys will become a tug-of-war between the speed of digital and the experience of human connection.
The key, he said, is asking the right questions now to anticipate the equilibrium for your brand later.
“What companies need to really strategically think about is: What should be digital touch points? What should be analogue touch points? And don’t just consider that from a cost perspective, but from what will really entice and engage consumers’ digital minds and their analogue hearts at the same time.”
Tune in to find out why the one thing that customers are craving now, more than ever, is human experience. That plus how to nail marketing with chutzpah (and zombies).
The CMO Show is a podcast about brand storytelling and the future of marketing. To listen to previous episodes, visit the website or follow along on iTunes or SoundCloud.