"Strategic consumer engagement and conversion is the cornerstone of any profitable online business. Digital marketers are strongly focused on improving these to increase returns on marketing investments. However, results from the Adobe 2012 Digital Marketing Optimization Survey indicate that there are still significant untapped investment opportunities to improve conversion through data-driven optimization.”
So began the 2012 results report for the Adobe Digital Optimization Survey. (Adobe is CMO.com’s corporate parent.) From reader trends, we know that optimization topics of all stripes are extremely popular and at the fore of digital marketing. Now it’s time to extend that view.
To find out where things stand this year, Adobe is fielding the survey again, and CMO.com invites you to take part. Your input will help uncover the leading tactics smart marketers will implement to drive growth this year. Last year, this quantitative survey drew more than 1,700 responses among a variety of industries worldwide, and this year you have to opportunity to be among them.
The Adobe 2013 Digital Marketing Optimization Survey will delve into such topics as: Where will marketers be focusing their upcoming digital marketing budget? What optimization strategies are raising conversion? What are your peers doing to improve on-site consumer experiences? Is content targeting and personalization appreciated by your customers?
To thank you for taking part, you will receive a report containing analysis and best practices, including tips and guidance from marketing experts at Econsultancy.
The survey is available online until Feb. 12.