Welcome. You have now entered the world of 542 superpower branding words.
The words shown in the picture above (click here for a larger view) are the generic top-level domain names (gTLDs) applied for from ICANN at an average cost of $1 million each. (Here’s the full list.) Why are these names so important to your business, and what must you know about them?
In the next few months, these words are queued to perform as gTLDs; they are now the most talked-about business news items in global media. These domain names will show up everywhere in the global e-commerce. What will these 542 words achieve as global gatekeepers of cybername identities? What power will they exert on new and old established brands, and who will be the new winners or losers in these global races? Which dictionary words will win gold, silver, or bronze medal as top level domain names, and why?
There are thousands of new opportunities and, equally, many hidden threats as they start to circle your vertical markets with a direct impact on your business. For example, the owners of exclusive rights to the gTLD “dot rice” will sell domains such as brown.rice, white.rice, sticky.rice, fried.rice, candy.rice, or crispy.rice because such simple domain name options would suddenly climb to the top of public mindshare and capture market share.
The doors to create new and simple cyberbrands are now exponentially wide open, and new game changers will alter old-style marketing and branding thinking.
Imagine each of the above 542 dictionary words listed as gTLDs with their thousands of creative manipulations in their vertical markets playing “reach for the top” games. Now find the words that closely describe your core business. Make a list of additional word attachments that will get you the most attention and what competitive advantage you will acquire if those word combinations were your exclusive name brands on the Internet.
Keep the list confidential; you may have just created most brilliant name brand ideas.
Consider this a wakeup call: You must have all the answers in place if suddenly dozens of such dot names entered in your vertical markets.
- How will the top five major changes in domain names directly impact your business?
- How will the top five major trends in business name identities reposition your visibility?
- What are the top five major opportunities in naming, and how will they boost your business?
Every business, no matter its size, type, or location, must now strategically evaluate all options. Learn all of the above, get firsthand knowledge, and then prepare yourself for better performance.